Reputation Management

Do you care about your outside or Online Reputation? Do you want to fight and combat the world wide disease and epidemic of slander? There is a new phenomenon that is prepared for this fight. There are leaders throughout history that would have enjoyed employing this service. Abraham Lincoln, for instance, would have contracted a firm to carry out this crusade to attempt to alter the opinions of the south regarding himself, of course it would not have been online. Online Reputation Management is a system of monitoring and following the actions and opinions of people. The focal point is to recognize the negative and positive opinions.

Reputation Management should have risen at the same time as the paparazzi did. Perhaps it did but it has not been given any credence on a wide scale thus far. This breed of management is the methodical operation of degrading or undercutting negative opinions and transferring these slights and criticisms into affirmative or uplifting ones. This is a heavy ordeal and it is not without its ups and downs. You may have to get your hands dirty because the opposing side is nasty. This does not mean you have to resort to the same tactics though.

The fulcrum of reputation management is to record and chronicle the viewpoints and motions while mimicking what you chronicle to initiate a feedback link. This is sort of a high tech or public dance but the public does not always know who is pulling which strings. It does not matter if this is an international conglomerate or your piano tuner; everyone wants their reputation and name protected. Tom Cruise’s character in Mission Impossible, Ethan Hunt, fought through this same ordeal on a fictional level and prevailed. But this sort of stuff occurs in reality as well. It would behoove Toyota to hire a reputational management company as we speak.